AMBER – ABBS Management Business and Entrepreneurship Review

V. Suresh Babu ¹, C. Sengottuvelu ²

Affiliations
1 NSIC Peenya Branch, Bengaluru-560 010, IN
2 Department of PG Management Studies, Acharya Bangalore B-School, Andhrahalli Main Road, Off Magadi Road, Bengaluru-560 091

Abstract

This paper reveals that the schemes of National Small Scale Industries Limited (NSIC) and its salient features/ benefits to Micro Small Medium Enterprises (MSMEs) in India. This is a descriptive study. The important schemes are market support, material sourcing support, B2B portal, credit support, financing assistance, buyer and seller meet etc. Secondary data has been used. The practices that are followed by Public Sector Enterprises (PSEs) are referred. The various approaches that are practiced by NSIC also brought out in this paper. Further empirical study is needed to evaluate the effectiveness of each schemes. The paper also suggests the direction for further study.

Keywords

B2B Portal, Marketing Intelligence, Credit, Financial Assistance, Material Sourcing.

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